Come join us for our last film in the Fall Series and enjoy samples of Equal Exchange’s new fair trade Olive Oil and Almonds!
Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.
But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.
Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.
Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.
The film shows the journey of the Ethiopian coffee trade to European and Western markets and how small farmers struggle to compete in the international market. Get an up close look at how your cup of joe has a global impact.
Film: 1 hour, 15 minutes
Discussion to follow led by Rafael Aviles from Equal Exchange
Equal Exchange trades with the farmers in the movie and Rafael will share more about the coffee trade, how it affects farmers and the ethical challenges the industry faces. This is a great opportunity for people of all ages to get educated about where their joe comes from.
He’ll be discussing parallels how non fair trade coffee and fair trade coffee effect farmers around the world and present the facts about: